City of Franklin 
300 Iberia Street 
Franklin, LA  70538 
Voice:  (337)828-3631 
info@franklin-la.com  

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Franklin's Main Street Program aims to make downtown viable and fun and is critical to the future of downtown revitalization efforts. Our Main Street Program has the vision of building on downtown's inherent assets such as its rich architecture, personal service, traditional values, and most of all, its great sense of place. Our annual Harvest Moon Festival and Black Bear Festival accentuate these core values and highlight the best of Franklin, La. The next mission is to create public enthusiasm for the restoration of our historic Center Theater (circa 1930) and retain some semblance of architectural authenticity. In this way, we are connecting land use to a civic mission in order to catalyze public investment in infrastructure among a range of stakeholders.

"The Main Street program is designed to improve all aspects of the business district, producing both tangible and intangible benefits. Improving economic management, strengthening public participation, and making downtown a fun place are as critical to Main Street's future as recruiting new businesses, restoring buildings, and expanding parking. The idea is to build on downtown's inherent assets. To accomplish this goal the program relies on the 4 pt. approach: Organization, Promotion, Design, and Economic Restructuring."

The Four Point Approach:

Organization means getting everyone involved in working towards the same goal. Main Street is a volunteer driven, self-help program for community revitalization. The board and regular working committees assist greatly in building unity and securing a broader base of public involvement than a solely manager driven program. This committee is key to fundraising.

Promotion is involved with selling the image of the town by promoting the district's unique characteristics to shoppers, investors, new businesses and visitors. This is done effectively through advertising, retail promotions, special events and marketing campaigns carried out by volunteers. Ideally partnering with the Tourist Commission and Chamber for assistance is good for this committee.

Design works to get the Main Street in top physical shape and capitalizes on visual assets such as historic buildings, window displays, signs, sidewalks and landscape. It creates a good visual image to pair with the promotional campaigns. Pole and stage banners and logos create consistent branding for events. The Historic District is a good partner.

Economic Restructuring helps to find new uses for the existing spaces within the Historic District. They help existing businesses expand and recruit new ones that will be a viable commercial success within the area.

Each committee has its own focus but must work in tandem to accomplish overall goals of the Main Street Program.

If you are interested in serving on one of these committees, please contact the Office of Community Development at City Hall at 337-828-6345.
 


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